THE WORLD HAS CHANGED.
Do you remember a time when the main form of video advertisements were sandwiched in the middle of an episode of Coronation Street or perhaps during X Factor? When advertisement agencies and companies were paying hundreds of thousands if not millions to advertise their brand/product?
How was the rest of us ever going to be seen?
Now we have social media. And it's no longer just about showing our friends and family what we got up to at the weekend but it's an incredible marketing tool which allows us all to market our products/who we are.
Now there's Facebook, Twitter, YouTube and Instagram (to name a few) to help market our product. And in many ways it's now better than ever. Why? Direct marketing. Instead of advertising a product during a television show for hundreds of thousands, now, using online algorithms we can pin-point the correct target market and advertise to them directly based off their profile. This means, more people who are likely to buy your product, are likely to see your product.
And the best thing about posting on social media? It's FREE. You can invest further via boosting posts etc, but the process of posting is 100% free, this must be explored and used by all.
Additionally, it's WORLDWIDE! You never know who could be paying attention to what you do, and you never know where it could led.
Use your hashtags effectively to draw attention to your world.
But... what are you drawing attention to?
WATCH THE SOCIAL MEDIA VIDEO BELOW.
LET US DO, WHAT WE DO.
Choc Amor. An amazing chocolatier who creates the most amazing flavour combinations.
Now, let's deconstruct how the video was created, what it achieves to help you understand the importance of professional videography.
1. IT'S UNDER 60-SECONDS IN DURATION.
2. INTRO IS QUICK, ESTABLISH THE CONTEXT TO BRING AUDIENCE AWARENESS.
3. MUSIC IS UPBEAT, POSITIVE AND COPYRIGHT FREE, SETTING THE RIGHT TONE.
4. COMPANY NAME IS QUICKLY ESTABLISHED.
5. THE MAIN 'CHARACTER' IS ESTABLISHED AND SUBJECT MATTER (TYPE OF CHOCOLATE)
6. PRODUCT SHOT IS ESTABLISHED IN A CREATIVE STYLE ADDING CONTEXT TO THE COMPANY.
7. 'DIRECT ADDRESS' ESTABLISHED, TALKING TO THE AUDIENCE/CUSTOMERS.
8. MULTI-CAMERA SET UP FOR SHOT VARIATION.
9. NARRATIVE CREATED 'THE STORY OF THE CHOCOLATE'.
10. LOCATION PROVIDES ADDITIONAL INFORMATION ABOUT THE VIDEO. EVEN IN THE BACKGROUND
JUST THE TIP OF THE ICEBERG, OF WHAT WE CAN DO FOR YOU.
More people, potential customers will see your marketing and online presence than they do you! Be sure that you're putting your best foot forward and creating professional content. Video is eye-catching and engaging.
Contact us below. See what we can do for you.