'SPRINKLE THE MAGIC'
Shooting the footage is merely gathering the ingredients, post-production is where the magic happens. Post-production covers a number of topics. from sequencing the footage, to sound engineering, to colour grading to ensure the final outcome is amazing.
At Propella, at times we work with clients that already have the footage filmed. Don't think we won't help you with your production, even if the footage has already been filmed.
Even though we'd advise that we film the footage, at times we're aware that's not always possible.
We will gladly work with you with your pre-existing footage to create the best product possible using amazing post-production.
We'd follow the same steps to ensure communication is strong and we shape your pre-recorded footage into something fantastic.
We believe in partnerships, the video production is a joint production, even in post, we still work closely to ensure a great outcome.
CAN YOU TELL A STORY?
So it looks like a lot of little squares, lines and coloured shapes right?
Well, that's because it is!
But...it's also a sequence of clips/footage, titles, sound/audio and adjustments to ensure the narrative is created to meet all set criteria.
At Propella Video we pride ourselves on 'telling the story' through shot selection, pacing and movement. Our goal to to capture the audiences attention and
keep it throughout the duration of the story.
This philosophy applies to both fictional and non-fictional work. Video has a goal, we quickly establish the goal for each individual video and tailor the production to fulfil the goal through sequencing/building the narrative.
At Propella we pride ourselves on narrative, the story, it's the backbone to any great video.
CHANGE. THE. MOOD.
Everything has a reason.
It's not just the narrative which can have impact on your video production, but also the use of colours.
Colours have connotations. Warmer tone provide a different feel and mood to the video content to colder tones.
The amount of saturation, contrast, highlighting different colours all can play a massive part in the final production.
All this is discussed beforehand, with examples and conversation regarding the look and feel of the production.
At Propella Video we leave no stone unturned, from the narrative, to the composition to colour grading, we work with you to shape the look and feel of each production individually.
IT'S NOT JUST ABOUT THE VISUAL...
A lot of great lines on a black background? Well yes... but it's also a visual representation of sound, the audio.
It's crucial to be as attentive to the audio as the visual. A video can have the most perfect visuals, stunning shots, amazing colour grading and an engaging narrative, but if the audio isn't as strong, the whole production will fail.
Poor audio disrupts and downgrades. At Propella Video we treat the audio with as much respect as the visuals.
We use an array of industry audio equipment to record audio, and have stilled sound engineers to develop the recorded audio to another level.
We also understand the importance of royalty free soundtracks. Applying the right music/audio to the production is crucial to the feel of the video.