Education is so important. Vital to the development and sustainability of society. Education is always evolving, and since the developing pandemic the importance of video in education has increased dramatically.
With over 10 years working in education, DBS accreditation, we understand the demands, requirements and difficulties of working in an educational environment.
Video is so diverse, it can help education in so many ways, from promotional material, to training videos to open communication, video can add so much to an educational institution.
Take a look below at two different productions created for a UK based school with a sixth form.
Through open communication and discussion, we fully understand the different requirements of the school, as equally important the subtle differences in style to create different feel for both videos.
No video should be the same, as no client is the same.
Different duration, different techniques to relay the information, to relate to different demographics within the same field.
The first video is appealing to parent/guardians, using text overlay and direct message from staff integrated with pieces to camera from students providing different perspectives on the school.
Whereas the second video is different. At a Sixth Form the students are older, looking for independence as they become young adults, so the video is entirely sixth form students with direct address; addressing the target demographic; sixth form students.